Antidepressant Withdrawal: Public Service Announcement

Where Your Donations Go

ACE is developing a professional documentary-style public service announcement (PSA) focused on antidepressant withdrawal awareness and the importance of safe tapering.

Our goal is to create a high-quality campaign capable of reaching patients, families, clinicians, and the broader public at a national level.

Total Campaign Budget: $70,000

Production — $50,000

Premium production helps ensure this campaign reaches the public with the clarity, credibility, and emotional impact this issue deserves.

Includes:

Pre-production planning
Script development
Casting and interviews
Filming and production crew
Editing
Audio and color correction
Post-production finishing

Production Total:

$50,000

Distribution — $20,000

Creating the PSA is only part of the mission. Distribution funding ensures the campaign reaches the people who need to see it most.

Meta (organic + paid Reels) — $9,000

Targeted short-form video promotion designed to reach patients, families, and audiences through social media.

YouTube Pre-Roll Advertising — $7,000

Targeted pre-roll placement to reach viewers searching related health and mental-health content.

TikTok (organic + boosted) — $4,000

Prioritize organic posting with boosted posts on top performers rather than full paid ad campaigns. Work with influencers and voices in the community to share our content.